wholesale gold filled jewelry manufacturers Seeking a good opinion of clothing anchors
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wholesale gold filled jewelry manufacturers Seeking a good opinion of clothing anchors
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wholesale jewelry necklace boxes Many audiences who watch live broadcasts actually want to get a reliable and affordable room in the live broadcast room. However, some anchor complains are often heard: under the premise of ensuring quality, the price can be said to be very low. Why do fans still feel worth buying? Do you want to continue the price reduction?
Of course, we cannot blindly reduce the price to meet the low price requirements of fans, but we can use some tips to meet the fans' psychology. Today, I will teach you 4 live -broadcast tips to make fans feel that they are value for money they buy in the live broadcast room.
01
The anchor point effect
It some anchors are very "real" during live broadcast, and directly give the actual base price of the product. As a result, when the audience bargained, he was at a loss. This is the "anchor point effect" in the process of consumption.
1. Make an anchor point price
what is "anchor"? Our first impression and decision will become a mark. A product, the price we see at first glance will have a long -term impact on the willingness to bid.
During the live broadcast, the price can be set up a little higher, a dress, the actual price is 299, you can first mark the price of 499 yuan.
The 499 yuan is an anchor price. It enhances the user's value of the value of this product. The quality of this product is good at 499 yuan. If you lack this anchor point, the direct price is 299 yuan. Users will feel that the product is cheap and does not feel cheap.
2. Refer to other anchor points
The active comparison with some big merchants and shopping malls. The audience already has a perception of the price of similar products in the daily life. At this time, the price is used at this time. In contrast, wake up fans cognitive memory, it will make fans feel worth buying.
, that is, it is not actually that fans ’purchase will affect market prices, but the market price itself affects fans' willingness to buy.
02
shaped surprises
It anchors said that I sincerely treat fans, explain each clothes with my heart, strictly control the quality of the product, and the audience will buy more. But it is not enough to rely on these alone. The anchor must learn to "manufacture" the scene that beyond the expected fans, which surprises fans.
The anchor killed a knit sweater in a second, preheated for 5 minutes, and the price was 69 yuan. After the assistant was thrown on the link, the audience who placed the order suddenly commented "How to 59 yuan"; the anchor was surprised to " Really? Everyone hurried to shoot, the merchant's price settings were wrong, I would cover you "; the product burst 300 orders instantly.
03
Losses to avoid
Nowadays, the free shipping of live sales products is normal. "A total of 99 yuan, of which you spend 94 yuan for the dress, 5 yuan for postage. Why? This is the use of losses to avoid psychological use.
If fold all costs together, give the audience a total price, let the audience once once The expenditure is 99 yuan instead of feeling multiple expenditures (the dress is 94 yuan, and the postage is 5 yuan). The audience will not be as painful as much. In addition, the anchor can set the combined pricing of marketing words and suits for sale. Method. For example, to sell a set, you can jointly produce a new combination form with the merchant. Do not say "299 yuan set, including a small black pants, a small suit jacket, a bottoming shirt, a short -sleeved T -shirt". R n, it can be designed as a "299 yuan suit, including a small black pants, a small suit jacket, a small suit jacket, and a super -quality bottoming shirt and a white -sleeved T -shirt. Value ".
04
The bait effect
Is all know that the restaurant's menu is ranked first in high -priced vegetables. Customers generally do not order the most expensive menu on the menu. The dishes, but it is likely to order the second place in the third place.
The high -priced dish is a "bait item", and it promotes the second dish of the point to be called "target". This is also the principle of product sorting.
It can look similar, but the price difference is sorted up and down. The addition of bait items can often make fans have more intuitive contrasts. "It is cheap and low", and can quickly decide to buy the option that considers it "very reasonable".
then, if you want to do a good job of live broadcast content, in addition to the outstanding creativity and unique form, you should pay more attention to the video content Under -layer logic: values, insights, stories, people, rhythm, movements, scenes .....
The above four tips: creating anchor points, shaping surprises, avoiding losses, and making bait. Is it used in the live broadcast room and let fans willing to pay for it!
fashion jewelry wholesale only 1. Cashfulness in the number
imitating similar accounts of the same kind, creating vertical positioning, and continuous output content; accumulating accumulated accurate powder for 1-3 months, and broadcasting more than 50 people to watch online; open your hand quickly; Small shops, live broadcast low -customer single products.
It is to make content, increase powder, and sell goods.
2, draining to WeChat monetization
. Another logic is that short video drainage to WeChat to sell goods. This transaction process will be relatively long and will lose some customers, but in the long run, it is more conducive to the precipitation of fans. (Of course, in this way, you must first do the operation of the circle of friends in the WeChat customer service account in advance.) There are several ways to drain to WeChat:
a, leave WeChat on the homepage;
B, verbally drain during the live broadcast;
c, when the live broadcast, hung the label of the WeChat signal on the body, placed on the table, and it can be.
In order to increase the effect of drainage, you can use some tips, such as: send a small gift, watch the live broadcast of WeChat to send coupons.
bond street wholesale jewelry Many audiences who watch live broadcasts actually want to get a reliable and affordable room in the live broadcast room. However, some anchor complains are often heard: under the premise of ensuring quality, the price can be said to be very low. Why do fans still feel worth buying? Do you want to continue the price reduction?
Of course, we cannot blindly reduce the price to meet the low price requirements of fans, but we can use some tips to meet the fans' psychology. Today, I will teach you 4 live -broadcast tips to make fans feel that they are value for money they buy in the live broadcast room.
01
The anchor point effect
It some anchors are very "real" during live broadcast, and directly give the actual base price of the product. As a result, when the audience bargained, he was at a loss. This is the "anchor point effect" in the process of consumption.
1. Make an anchor point price
what is "anchor"? Our first impression and decision will become a mark. A product, the price we see at first glance will have a long -term impact on the willingness to bid.
During the live broadcast, the price can be set up a little higher, a dress, the actual price is 299, you can first mark the price of 499 yuan.
The 499 yuan is an anchor price. It enhances the user's value of the value of this product. The quality of this product is good at 499 yuan. If you lack this anchor point, the direct price is 299 yuan. Users will feel that the product is cheap and does not feel cheap.
2. Refer to other anchor points
The active comparison with some big merchants and shopping malls. The audience already has a perception of the price of similar products in the daily life. At this time, the price is used at this time. In contrast, wake up fans cognitive memory, it will make fans feel worth buying.
, that is, it is not actually that fans ’purchase will affect market prices, but the market price itself affects fans' willingness to buy.
wholesale bridal jewelry in america Doing the product words in the live broadcast is the key:
product type
This is mainly based on clothing types, focusing on categories: pants, jackets, down jackets, etc. (seasonal impact)
products Selling points
The materials, colors, and styles of clothing are the main analysis objects, followed by the clothing version, brand, matching, wearing effect, and functions.
Cases: mainly "fabrics", describing specific materials
• This piece of orange jacket wearing it now, its fabric is made of a piece of wheat ears, a piece of material, a piece If you are full, and then the whole, the fullness is sufficient. If you see not, the thickness is very good
• It is good to wear in and outside Get the ball, does not deform, very soft glutinous
• It also made a double -layer coral velvet fabric, and it is also a design of a hat -connection model. It is very plump inside, very thick
It summer will it be hot in summer? This can be worn from now to March, April, baby, March and April, this fabric is relatively thin.
wholesale 14 k jewelry The anchor needs to be correct. Before starting the official live broadcast, the anchor needs to have a general blueprint for live broadcast matters to confirm that entering the live broadcast room time, live broadcast duration, and receiving process. During the live broadcast, you need to maintain affinity for users who watch. The tricky questions raised by the user should also be answered as gentle as possible. The courage to show that his anchor needs to show himself in front of the camera, his face is thicker, enter a relatively high -pitched self -"performance" state, and mobilize the enthusiasm of the audience. Show your best side in front of the camera, of course, you can also show a little sadness from time to time, so that the fans' love for you. The audience will feel more free, comfortable, and grounded, so that the anchors will feel friendly and cute.