1 thought on “What is the target customer positioning group of the People's Life Insurance Co., Ltd.”
Antonia
The planning of real estate projects mainly focuses on project positioning. During the project positioning decision -making process, a complete positioning system is formed by market positioning, functional positioning, and identity positioning. Considering the needs of competition and profit -seeking and avoiding harm, a differentiated positioning system is often formed. In this differentiated positioning system, market positioning is undoubtedly the top priority. It includes regional positioning, customer positioning, apartment positioning, and property management positioning. Market positioning determines the positioning of the target customer base. At this time, the in -depth analysis of the target customer group is to be more accurate and effective for project promotion. The results of the analysis here will determine the entire public relations plan, including the selection, combination of the media, the promotional theme, strength, the way of demands, and other auxiliary methods. At the same time, the price positioning and payment methods must also look at the economic background of the target customers. The background analysis of the target customer base includes two aspects, namely the economic background and cultural background. Economic background refers to the economic strength and industry characteristics of target customers. If it is a company, we must understand their strength, scale, and business management model; they can bear how high rent, usually buying or renting properties. What are the requirements for project image, decoration, and property management; what industry do they belong to, and what industry they are dependent on each other, their degree to identity, the degree of calculation of peers or other industries. For example, small and medium -sized trading companies usually do not buy properties because they need a lot of mobile funds, and the institutions of these companies are relatively streamlined. Therefore, small -area office buildings are more popular. In addition, because there are fewer personnel in such companies, there are fewer personnel personnel in such companies. The business volume is large, and the customer has a lot of contacts. Therefore, low -charged business services will be very popular. If it is a large consortium, because of the care of the status, they often buy the property throughout the layer and the whole level, but at the same time, they are very picky about the image grade of the property and other supporting facilities. Sometimes they are unwilling to let go of the name of the building. If the target customer is a family, then you must understand the income and consumption level of these families. The degree of their identities, their requirements for the property focus on which aspects. For example, the working class, one -time payment is obviously incomplete for them. Even if there is a bank mortgage, the first period of the amount and the mortgage interest rate are also very burdensome. It is practical and not as unreasonable; while rich people are different, and the practicality of light can no longer meet their needs. They must fully enjoy life. This will affect their status. "I live in somewhere." When the listener said with envy, "That is a noble residential area, it's boring!" So the speaker was so beautiful, and he would fart and fart. "Although my suites are more expensive, it is still very cost -effective." Today, personal purchase has become the mainstream, researching ordinary residential housing groups actually use family as a research unit. Real estate developers must carefully study the target customer group. In addition to analyzing the customer's economic background and demand tendency, they must also carefully analyze the purchase behavior of the target customers. In a family, whether the decision to buy a house is the master or the hostess. One ... must attract full attention of developers. The reason why the cultural background of the target customer base is to analyze because people's status is different and its cultural level is different, or you have to say that the difference in cultural levels determines that people's status is different. Anyway, cultural cultural anyway. The differences in the level determine the different behavioral habits and the different understanding of things. This is important to the promotion of real estate, so it is necessary to understand and analyze. The content you need to understand mainly include: which level of cultural atmosphere is more recognizable. Where they are often consumer venues and entertainment venues, they are accustomed to emotional thinking or rational thinking TV and comprehensive newspapers. For the mass media, it is because it meets the tastes of most people, so Volkswagen has become the main launching point for real estate promotion advertisements, but the big bosses do not have so much time to watch. They prefer to read professional newspapers and magazines. Because it belongs to the category of work. If your property is promoted to them, it will be too wasteful to advertise on the mass media. At present, the advertising prices of well -known mass media in the domestic market are not cheap. The target customers of office buildings and shops are savvy businessmen. They are used to rational thinking and are good at calculation. Therefore, it is unrealistic to use the three -inch tongue to impress them when promoting them. It is more realistic to accompany them to settle accounts, especially large companies. Their decision is made by the board. They do not need any exaggerated advertising words and only need real and detailed data. Ordinary people are not as calm as merchants, so their psychological bearing ability when buying a house is much weaker, and any small mistakes are enough to make them retreat. Anyone will have taboos, big companies, small companies, and ordinary people, knowing the taboos of target customers can avoid unnecessary mistakes. ... Therefore, in the real estate project positioning system, carefully, carefully and accurately analyzing the target customer group will be an important part of real estate developers to achieve good sales and promotion results. Extension reading: [insurance] How to buy, which one is good, teach you to avoid these "pits"
The planning of real estate projects mainly focuses on project positioning. During the project positioning decision -making process, a complete positioning system is formed by market positioning, functional positioning, and identity positioning. Considering the needs of competition and profit -seeking and avoiding harm, a differentiated positioning system is often formed. In this differentiated positioning system, market positioning is undoubtedly the top priority. It includes regional positioning, customer positioning, apartment positioning, and property management positioning. Market positioning determines the positioning of the target customer base. At this time, the in -depth analysis of the target customer group is to be more accurate and effective for project promotion. The results of the analysis here will determine the entire public relations plan, including the selection, combination of the media, the promotional theme, strength, the way of demands, and other auxiliary methods. At the same time, the price positioning and payment methods must also look at the economic background of the target customers. The background analysis of the target customer base includes two aspects, namely the economic background and cultural background. Economic background refers to the economic strength and industry characteristics of target customers. If it is a company, we must understand their strength, scale, and business management model; they can bear how high rent, usually buying or renting properties. What are the requirements for project image, decoration, and property management; what industry do they belong to, and what industry they are dependent on each other, their degree to identity, the degree of calculation of peers or other industries. For example, small and medium -sized trading companies usually do not buy properties because they need a lot of mobile funds, and the institutions of these companies are relatively streamlined. Therefore, small -area office buildings are more popular. In addition, because there are fewer personnel in such companies, there are fewer personnel personnel in such companies. The business volume is large, and the customer has a lot of contacts. Therefore, low -charged business services will be very popular. If it is a large consortium, because of the care of the status, they often buy the property throughout the layer and the whole level, but at the same time, they are very picky about the image grade of the property and other supporting facilities. Sometimes they are unwilling to let go of the name of the building. If the target customer is a family, then you must understand the income and consumption level of these families. The degree of their identities, their requirements for the property focus on which aspects. For example, the working class, one -time payment is obviously incomplete for them. Even if there is a bank mortgage, the first period of the amount and the mortgage interest rate are also very burdensome. It is practical and not as unreasonable; while rich people are different, and the practicality of light can no longer meet their needs. They must fully enjoy life. This will affect their status. "I live in somewhere." When the listener said with envy, "That is a noble residential area, it's boring!" So the speaker was so beautiful, and he would fart and fart. "Although my suites are more expensive, it is still very cost -effective." Today, personal purchase has become the mainstream, researching ordinary residential housing groups actually use family as a research unit. Real estate developers must carefully study the target customer group. In addition to analyzing the customer's economic background and demand tendency, they must also carefully analyze the purchase behavior of the target customers. In a family, whether the decision to buy a house is the master or the hostess. One ... must attract full attention of developers. The reason why the cultural background of the target customer base is to analyze because people's status is different and its cultural level is different, or you have to say that the difference in cultural levels determines that people's status is different. Anyway, cultural cultural anyway. The differences in the level determine the different behavioral habits and the different understanding of things. This is important to the promotion of real estate, so it is necessary to understand and analyze. The content you need to understand mainly include: which level of cultural atmosphere is more recognizable. Where they are often consumer venues and entertainment venues, they are accustomed to emotional thinking or rational thinking TV and comprehensive newspapers. For the mass media, it is because it meets the tastes of most people, so Volkswagen has become the main launching point for real estate promotion advertisements, but the big bosses do not have so much time to watch. They prefer to read professional newspapers and magazines. Because it belongs to the category of work. If your property is promoted to them, it will be too wasteful to advertise on the mass media. At present, the advertising prices of well -known mass media in the domestic market are not cheap. The target customers of office buildings and shops are savvy businessmen. They are used to rational thinking and are good at calculation. Therefore, it is unrealistic to use the three -inch tongue to impress them when promoting them. It is more realistic to accompany them to settle accounts, especially large companies. Their decision is made by the board. They do not need any exaggerated advertising words and only need real and detailed data. Ordinary people are not as calm as merchants, so their psychological bearing ability when buying a house is much weaker, and any small mistakes are enough to make them retreat. Anyone will have taboos, big companies, small companies, and ordinary people, knowing the taboos of target customers can avoid unnecessary mistakes. ... Therefore, in the real estate project positioning system, carefully, carefully and accurately analyzing the target customer group will be an important part of real estate developers to achieve good sales and promotion results.
Extension reading: [insurance] How to buy, which one is good, teach you to avoid these "pits"