1 thought on “What are the characteristics of the consumption concept of the post -95s, the consumption concept”
Julius
What are the characteristics of the consumption concept of the post -95s, what are the characteristics of the consumption view of the post -95s after the 95th post -95 family consumption level. What are the characteristics of the consumption concept of the mother and baby care paying at the high premium of the mother and baby care. What is the characteristics of the consumption concept of the post -95s. At present, the post -95s have successively entered the adaptive age and become the main fertility army in the future. As a new generation of toys and mother -to -child consumer groups, what are the characteristics of the post -95 mother compared with the post -80s and post -90s generation? What factors will they be affected by consumer information and consumer decision -making? . The number of new mothers after 1.95 increases the focus of low -line cities year by year. The main force has become an important force that cannot be ignored.
In the "Report on the Insight of the Mother Group of Moms in the 95th of China in 2020" issued by Ai Media Consultation. Among them, the proportion of mothers in the post -95s increased significantly. In addition to the high population birth rate, consumption willingness and consumption awareness of third- and fourth -tier cities are also increasing. In recent years, the income level of consumers in low -line cities in my country has continued to increase. Through the rapid development of the Internet, the continuous improvement of education level, and the sinking of high -end talents, the mature consumption concepts of first- and second -tier cities have been transmitted to third- and fourth -tier cities. Consumers in low -line cities have continued to increase their awareness and recognition of the brand. On the other hand, as a generation of 2.0 children's 2.0, after the 95th post -95 steps into the marriage and childbearing stage in low -line cities, there are support from parents and grandparents. Most of them have no mortgage pressure. Mom releases their spending power. Therefore, more and more platforms and well -known brands have extended the tentacles to the sinking market. On May 28 this year, the first store in Gansu Province officially appeared in Lanzhou in Gansu Province. In the same period, there were 3 new stores in Wuhan and Chongqing. Huang Guoqiang, senior vice president of Lego Group and general manager of China, publicly stated in 2020 that the second and third and fourth -tier cities are an important "building block" for the establishment of China's business. Recently, it has more clearly pointed out that the layout of the Chinese market will be further tilted to second- and third -tier cities. It foresee that the post -95 mothers in the third and fourth -tier cities will become the focus of the brand to compete for the growth market in the future. 2. The first generation of Internet Aboriginal people promoted the consumption of Baoma more immersed on the online platform The post -95 post -95 after the Internet, compared to the experience followed by the previous generation of childcare, tended to be more inclined To obtain knowledge through parenting, science popularization, and health applications, use the application of tool assistants, community platforms and other applications as the main way to obtain information; post -95s mothers are more willing to share their daily life with the baby through the platform, communicate with the peers, and share their experiences, and and share their experiences. Easy to be affected by KOL.
M mother and infant users naturally have the needs of communication, communication and sharing, and have obvious circles. The mother -to -child community just provides a convenient sharing and communication platform for young parents, forming a common commonly based Topics and social relationships strong sticky user groups. After 95, mothers have been immersed in various community platforms since pregnancy, such as baby and baby comprehensive platforms such as baby trees, pro -baby, mothers, mothers gangs, and pomelo baby. Active users have gradually tilted to post -95s. The shopping itself is also the most happy need for mothers. Especially when buying maternal and infant supplies and toys, the user's purchase and use experience is a key factor affecting the purchase decision. Taobao, JD.com, Xiaohongshu, Zhihu and other comprehensive platforms are also highly active index of maternal and infant content. These platforms have built a bridge for communication with the same characteristics, and also allowed mothers to have strong sharing of their willingness to find their childcare knowledge and share "grass". . The face value is exquisite, and the personality is more likely to impress the post -95 mother The new generation mother has greatly improved the education level and living standards. Consumption habits of "beauty". Especially at the moment when the Internet is developing rapidly, the mother and infant industry continues to be segmented and diversified, which is not only satisfied with its own "pleasing self", but also loves "sunbathing" and "planting grass". Products are their first choice.
GB good children have paid attention to how to grab the hearts of the post -95s. In May 2019, the GB global flagship store opened by IFS and Yuecheng at the same time, please go to the international top luxury concept store design master design store image and display style to meet the new generation of Baoma's shopping experience needs. During the Double 11 period of 2020, GB good children played a young people's favorite joint -name limited model, and joined hands with the Paris illustrator Jeanne, which worked with Miu Miu, launched the "Magic Wonderland" series, including baby cars, including strollers, and Cotton soft towels, moisturizing noodles, children's insulation cups, etc. These products are modern and eye -catching. Once launched, they have caused a "grass" boom on social platforms. Not new consumer brands that become popular through platforms such as Xiaohongshu, Douyin, all rely on personalized face value. Whether it can make users willing to expose it has become the key to a brand or product to seize the post -95 consumers. 4. Advocating knowledge and technology post -95s Chaom Favorite early education intelligence, puzzle toys In addition to the "exquisite mothers" who are easily moved by face value, there are quite a few young tide moms who are born and iPad And smartphones "for", "be friends" with smart toys, they also advocate new technology and prefer smart education toys.
In 2020, Tmall released a report that the growth rate of early education intelligent toys and teaching aids was three times that of the overall toy market. Wait for the educational "artifact" of young mothers. "Bringing baby artifacts" such as electric rocking chairs and intelligent companion robots also show an explosive trend on Tmall, which can help young mothers "liberate hands" to enjoy childcare intelligence. In terms of toys consumption, young mothers advocate the educational concept of playing with learning and teaching, and put forward higher requirements for the educational, interaction and intellectual functions of toys. For example, puzzle, building blocks, STEAM education toys and other categories have maintained strong increase in major platforms in recent years. For JD.com, in the 618 promotion of JD Supermarket in 2020, children's board games and Steam education toys increased by 150%year -on -year. In 2021, JD 618 promoted the increasingly intellectual toy turnover to an increase of 370%year -on -year. As the post -95 mother group grows, early education intelligence and puzzle toys will usher in greater development space. The young mothers in this generation like freshness, but the demand for the post -95th mother is more and more segmented. While pursuing brands and quality, she is more willing to reflect her own personality and attitude towards life. After the 95s, mothers are building a powerful new market. Their consumer concepts and purchasing power will drive a new round of changes to drive the mother and baby and toy market. What is the characteristics of the consumption concept of the post -95s, "After the 95th Rise Three Tire Policy High Consumption Group", it is let the "unpopular business" of the confinement center return to people's vision again, and at the same time, it is also in the Provide new. Imagination for the entire mother and baby industry. During the blink of an eye, the oldest post -95s are 26 years old, and the older year before 95 has entered the year. After the 90s, it is generally facing marriage and having children -this is the time window for maternal and infant consumption. In order to cope with the aging of the population, in May this year, my country began to implement the "three -child policy", encouraging a couple to have three children and supporting support measures. Since then, Sichuan, Anhui, Jiangsu, Shanghai and other places have successively introduced corresponding support policies. This is a long -term policy foundation. In Credit Suisse reports, from 2011 to 2021, the number of residents of more than $ 1 million in net assets in mainland China increased from 1.01 million to 5.28 million, with an average annual growth rate of 18%. They are concentrated in first -tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen. In addition, the wealthy group was further younger, and high net worth individuals under 40 became the backbone of China, accounting for 42%. This is the wealth guarantee of the consumer side. Compared with the post -80s, the post -90s education level is higher, the pace of life is fast, and the economic conditions are better. In particular, the post -95s group, the parents are mostly post -70s, belonging to the current backbone of society. If in first -tier cities, their family conditions are often better, and wealth is more than enough. The mid -to -high -end confinement center will become their first choice. The post -95 family consumption level has continued to improve. They pay more attention to health and body appearance. They are more willing to pay high premiums for high -quality maternal and infant care, including maternal and infant supplies, high -end milk powder, confinement center ... It is ushered in a new round of development opportunities. A phenomenon that cannot be ignored is that the post -95s are gradually becoming the main force of the fertility crowd. In reports released by Meiyou and Mobtech, the proportion of post -95s among the mother's crowd in 2021 increased significantly, rising from 13.9%of 2020 to 16.2%in 2021.
In the next 5 years, the age of the post-95-00 people will rise from 21-26 years to 26-31 years old, which is the peak period. After the 95th, it will gradually replace the age of 85-95, becoming an important force for the mother and baby consumer market. Compared with before 95, the consumption concept of post -95s has changed a huge change. They are more willing to pay for high quality, even after giving birth, they do not want to reduce the quality of life, and pay more attention to their own health and beauty. In the information of Ai Media, the post -95 mother showed a certain "contrast" after pregnancy. The proportion of mothers interviewed after diligence and frugality is relatively low, and it does not increase and decrease after breeding. The proportion before breeding was 12.5%, and the sharp decrease after breeding was reduced to 6.1%. Increased. , as a generation who grew up in electronic products, the post -95s are heavy users of e -commerce APP. After 95, mothers are more likely to be "planting grass" by the mother and baby community. Baby Tree (HK: 1761), the mother and baby community platform, and the new retail platform of mother and infant supplies (SH: 603214), the maternal and infant supplies of the maternal and baby products, are one of the few maternal and infant e -commerce platforms with a small capital market. What characteristics of the consumption concept of the post -95s of the Bao Mom Family 3 With the release of the three -child policy, the popularity of related topics has always been high. Netizens of major social platforms have launched a warm discussion around "Will you have three babies"? Essence Among them, with the post -90s and post -95s steps into the society and moved towards maturity. As the main force of fertility in a certain stage in the future, what views and issues that are most concerned about fertility have also received the focus of public opinion. A few days ago, Meiyou joined hands with Mobtech to jointly release the report of "The Popular Mother's Popularity of the 95th" in China in 2021. Based on the questionnaire survey and MOB research institute of more than 5,000 post -95th treasure moms, the report conducted in -depth research on the post -95s of the post -pregnancy, pregnancy and birth stage from the aspects of physical, psychological and face value. Entering them, insight and interpret their current status and uniqueness. Reports show that the proportion of mothers in the age distribution of mothers in the age distribution increased from 13.9%in June 2020 to 16.2%in June 2021. The upward trend is obvious, and it has gradually become the backbone of the maternity crowd. At the same time, as a new generation of Baoma group, they have relatively little parenting experience and are still being explored.
The importance to nutrition, and also attaches importance to psychological health In reports, we can see that the post -95s Baoma pays attention to her own health. Nearly 40 % of the mother has physical examination habits, and over 20 % of the annual medical examination. Compared with other ages, the post -95th Bao Mom has a shorter pregnancy time, of which over 50 % of the pregnancy time is within 3 months. At the same time, these young mothers pay attention to nutritional intake, especially during pregnancy. The report shows that over 70 % of the mother has purchased and considers to buy nutrition products during pregnancy. Due to high psychological pressure and other reasons, the post -95s Baoma generally has sleep distress. Therefore, they have also become loyal users of sleep aid apps, with an average daily use period of up to 1 hour, and the average monthly use of 20 days accounts for 20 %. In addition, due to the decline in estrogen levels, the fact that the character change is not adapted or the family discomfort, and the pressure of interpersonal relationships, 60 % of the mothers have different degrees of depression after giving birth, and their emotions are easy to fluctuate. The reports that family members should give them more care and companionship and make corresponding support. At the same time, after production, pregnant women should also pay attention to reducing their own pressure and maintaining a happy attitude.
nearly 50 % of the mother's makeup during pregnancy. 60 % of the mother had hair loss. The report pointed out that the post -95th treasure mother must also adhere to beauty during pregnancy. Nearly 50%will make makeup during pregnancy, 14.8%will even stick to makeup every day. But considering health issues, 53.3%of them will buy special cosmetics for pregnant women. The hair loss is the "face value problem" most concerned about the postpartum mother after the postpartum. The report shows that only 20 % of the post -95 post -95s did not have hair loss. Followed by gaining weight. After the birth of 95, a baby mother generally increased by 10-20 pounds, and the second child increased by 20-30 catties. 70 % of the mother was trying to recover her figure through exercise, diet therapy, medical beauty. At the same time, the post -95s mother's acceptance of medical beauty was high, and 70 % were willing to recover the face value through medical beauty. Whether it is focusing on their own health, or paying attention to the maintenance of the figure and face value, the preferences and habits of the post -95th treasure mother revealed that the awareness of the new generation of mothers has generally improved.
What are the characteristics of the consumption concept of the post -95s, what are the characteristics of the consumption view of the post -95s after the 95th post -95 family consumption level. What are the characteristics of the consumption concept of the mother and baby care paying at the high premium of the mother and baby care.
What is the characteristics of the consumption concept of the post -95s. At present, the post -95s have successively entered the adaptive age and become the main fertility army in the future. As a new generation of toys and mother -to -child consumer groups, what are the characteristics of the post -95 mother compared with the post -80s and post -90s generation? What factors will they be affected by consumer information and consumer decision -making?
. The number of new mothers after 1.95 increases the focus of low -line cities year by year. The main force has become an important force that cannot be ignored.
In the "Report on the Insight of the Mother Group of Moms in the 95th of China in 2020" issued by Ai Media Consultation. Among them, the proportion of mothers in the post -95s increased significantly.
In addition to the high population birth rate, consumption willingness and consumption awareness of third- and fourth -tier cities are also increasing. In recent years, the income level of consumers in low -line cities in my country has continued to increase. Through the rapid development of the Internet, the continuous improvement of education level, and the sinking of high -end talents, the mature consumption concepts of first- and second -tier cities have been transmitted to third- and fourth -tier cities. Consumers in low -line cities have continued to increase their awareness and recognition of the brand.
On the other hand, as a generation of 2.0 children's 2.0, after the 95th post -95 steps into the marriage and childbearing stage in low -line cities, there are support from parents and grandparents. Most of them have no mortgage pressure. Mom releases their spending power.
Therefore, more and more platforms and well -known brands have extended the tentacles to the sinking market.
On May 28 this year, the first store in Gansu Province officially appeared in Lanzhou in Gansu Province. In the same period, there were 3 new stores in Wuhan and Chongqing. Huang Guoqiang, senior vice president of Lego Group and general manager of China, publicly stated in 2020 that the second and third and fourth -tier cities are an important "building block" for the establishment of China's business. Recently, it has more clearly pointed out that the layout of the Chinese market will be further tilted to second- and third -tier cities.
It foresee that the post -95 mothers in the third and fourth -tier cities will become the focus of the brand to compete for the growth market in the future.
2. The first generation of Internet Aboriginal people promoted the consumption of Baoma more immersed on the online platform
The post -95 post -95 after the Internet, compared to the experience followed by the previous generation of childcare, tended to be more inclined To obtain knowledge through parenting, science popularization, and health applications, use the application of tool assistants, community platforms and other applications as the main way to obtain information; post -95s mothers are more willing to share their daily life with the baby through the platform, communicate with the peers, and share their experiences, and and share their experiences. Easy to be affected by KOL.
M mother and infant users naturally have the needs of communication, communication and sharing, and have obvious circles. The mother -to -child community just provides a convenient sharing and communication platform for young parents, forming a common commonly based Topics and social relationships strong sticky user groups. After 95, mothers have been immersed in various community platforms since pregnancy, such as baby and baby comprehensive platforms such as baby trees, pro -baby, mothers, mothers gangs, and pomelo baby. Active users have gradually tilted to post -95s.
The shopping itself is also the most happy need for mothers. Especially when buying maternal and infant supplies and toys, the user's purchase and use experience is a key factor affecting the purchase decision. Taobao, JD.com, Xiaohongshu, Zhihu and other comprehensive platforms are also highly active index of maternal and infant content. These platforms have built a bridge for communication with the same characteristics, and also allowed mothers to have strong sharing of their willingness to find their childcare knowledge and share "grass".
. The face value is exquisite, and the personality is more likely to impress the post -95 mother
The new generation mother has greatly improved the education level and living standards. Consumption habits of "beauty". Especially at the moment when the Internet is developing rapidly, the mother and infant industry continues to be segmented and diversified, which is not only satisfied with its own "pleasing self", but also loves "sunbathing" and "planting grass". Products are their first choice.
GB good children have paid attention to how to grab the hearts of the post -95s. In May 2019, the GB global flagship store opened by IFS and Yuecheng at the same time, please go to the international top luxury concept store design master design store image and display style to meet the new generation of Baoma's shopping experience needs.
During the Double 11 period of 2020, GB good children played a young people's favorite joint -name limited model, and joined hands with the Paris illustrator Jeanne, which worked with Miu Miu, launched the "Magic Wonderland" series, including baby cars, including strollers, and Cotton soft towels, moisturizing noodles, children's insulation cups, etc. These products are modern and eye -catching. Once launched, they have caused a "grass" boom on social platforms.
Not new consumer brands that become popular through platforms such as Xiaohongshu, Douyin, all rely on personalized face value. Whether it can make users willing to expose it has become the key to a brand or product to seize the post -95 consumers.
4. Advocating knowledge and technology post -95s Chaom Favorite early education intelligence, puzzle toys
In addition to the "exquisite mothers" who are easily moved by face value, there are quite a few young tide moms who are born and iPad And smartphones "for", "be friends" with smart toys, they also advocate new technology and prefer smart education toys.
In 2020, Tmall released a report that the growth rate of early education intelligent toys and teaching aids was three times that of the overall toy market. Wait for the educational "artifact" of young mothers. "Bringing baby artifacts" such as electric rocking chairs and intelligent companion robots also show an explosive trend on Tmall, which can help young mothers "liberate hands" to enjoy childcare intelligence.
In terms of toys consumption, young mothers advocate the educational concept of playing with learning and teaching, and put forward higher requirements for the educational, interaction and intellectual functions of toys. For example, puzzle, building blocks, STEAM education toys and other categories have maintained strong increase in major platforms in recent years.
For JD.com, in the 618 promotion of JD Supermarket in 2020, children's board games and Steam education toys increased by 150%year -on -year. In 2021, JD 618 promoted the increasingly intellectual toy turnover to an increase of 370%year -on -year. As the post -95 mother group grows, early education intelligence and puzzle toys will usher in greater development space.
The young mothers in this generation like freshness, but the demand for the post -95th mother is more and more segmented. While pursuing brands and quality, she is more willing to reflect her own personality and attitude towards life. After the 95s, mothers are building a powerful new market. Their consumer concepts and purchasing power will drive a new round of changes to drive the mother and baby and toy market.
What is the characteristics of the consumption concept of the post -95s, "After the 95th Rise Three Tire Policy High Consumption Group", it is let the "unpopular business" of the confinement center return to people's vision again, and at the same time, it is also in the Provide new. Imagination for the entire mother and baby industry.
During the blink of an eye, the oldest post -95s are 26 years old, and the older year before 95 has entered the year. After the 90s, it is generally facing marriage and having children -this is the time window for maternal and infant consumption.
In order to cope with the aging of the population, in May this year, my country began to implement the "three -child policy", encouraging a couple to have three children and supporting support measures. Since then, Sichuan, Anhui, Jiangsu, Shanghai and other places have successively introduced corresponding support policies. This is a long -term policy foundation.
In Credit Suisse reports, from 2011 to 2021, the number of residents of more than $ 1 million in net assets in mainland China increased from 1.01 million to 5.28 million, with an average annual growth rate of 18%. They are concentrated in first -tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen. In addition, the wealthy group was further younger, and high net worth individuals under 40 became the backbone of China, accounting for 42%. This is the wealth guarantee of the consumer side.
Compared with the post -80s, the post -90s education level is higher, the pace of life is fast, and the economic conditions are better. In particular, the post -95s group, the parents are mostly post -70s, belonging to the current backbone of society. If in first -tier cities, their family conditions are often better, and wealth is more than enough. The mid -to -high -end confinement center will become their first choice.
The post -95 family consumption level has continued to improve. They pay more attention to health and body appearance. They are more willing to pay high premiums for high -quality maternal and infant care, including maternal and infant supplies, high -end milk powder, confinement center ... It is ushered in a new round of development opportunities.
A phenomenon that cannot be ignored is that the post -95s are gradually becoming the main force of the fertility crowd.
In reports released by Meiyou and Mobtech, the proportion of post -95s among the mother's crowd in 2021 increased significantly, rising from 13.9%of 2020 to 16.2%in 2021.
In the next 5 years, the age of the post-95-00 people will rise from 21-26 years to 26-31 years old, which is the peak period. After the 95th, it will gradually replace the age of 85-95, becoming an important force for the mother and baby consumer market.
Compared with before 95, the consumption concept of post -95s has changed a huge change. They are more willing to pay for high quality, even after giving birth, they do not want to reduce the quality of life, and pay more attention to their own health and beauty.
In the information of Ai Media, the post -95 mother showed a certain "contrast" after pregnancy. The proportion of mothers interviewed after diligence and frugality is relatively low, and it does not increase and decrease after breeding. The proportion before breeding was 12.5%, and the sharp decrease after breeding was reduced to 6.1%. Increased.
, as a generation who grew up in electronic products, the post -95s are heavy users of e -commerce APP. After 95, mothers are more likely to be "planting grass" by the mother and baby community. Baby Tree (HK: 1761), the mother and baby community platform, and the new retail platform of mother and infant supplies (SH: 603214), the maternal and infant supplies of the maternal and baby products, are one of the few maternal and infant e -commerce platforms with a small capital market.
What characteristics of the consumption concept of the post -95s of the Bao Mom Family 3 With the release of the three -child policy, the popularity of related topics has always been high. Netizens of major social platforms have launched a warm discussion around "Will you have three babies"? Essence Among them, with the post -90s and post -95s steps into the society and moved towards maturity. As the main force of fertility in a certain stage in the future, what views and issues that are most concerned about fertility have also received the focus of public opinion.
A few days ago, Meiyou joined hands with Mobtech to jointly release the report of "The Popular Mother's Popularity of the 95th" in China in 2021. Based on the questionnaire survey and MOB research institute of more than 5,000 post -95th treasure moms, the report conducted in -depth research on the post -95s of the post -pregnancy, pregnancy and birth stage from the aspects of physical, psychological and face value. Entering them, insight and interpret their current status and uniqueness.
Reports show that the proportion of mothers in the age distribution of mothers in the age distribution increased from 13.9%in June 2020 to 16.2%in June 2021. The upward trend is obvious, and it has gradually become the backbone of the maternity crowd. At the same time, as a new generation of Baoma group, they have relatively little parenting experience and are still being explored.
The importance to nutrition, and also attaches importance to psychological health
In reports, we can see that the post -95s Baoma pays attention to her own health. Nearly 40 % of the mother has physical examination habits, and over 20 % of the annual medical examination. Compared with other ages, the post -95th Bao Mom has a shorter pregnancy time, of which over 50 % of the pregnancy time is within 3 months. At the same time, these young mothers pay attention to nutritional intake, especially during pregnancy. The report shows that over 70 % of the mother has purchased and considers to buy nutrition products during pregnancy.
Due to high psychological pressure and other reasons, the post -95s Baoma generally has sleep distress. Therefore, they have also become loyal users of sleep aid apps, with an average daily use period of up to 1 hour, and the average monthly use of 20 days accounts for 20 %. In addition, due to the decline in estrogen levels, the fact that the character change is not adapted or the family discomfort, and the pressure of interpersonal relationships, 60 % of the mothers have different degrees of depression after giving birth, and their emotions are easy to fluctuate.
The reports that family members should give them more care and companionship and make corresponding support. At the same time, after production, pregnant women should also pay attention to reducing their own pressure and maintaining a happy attitude.
nearly 50 % of the mother's makeup during pregnancy. 60 % of the mother had hair loss.
The report pointed out that the post -95th treasure mother must also adhere to beauty during pregnancy. Nearly 50%will make makeup during pregnancy, 14.8%will even stick to makeup every day. But considering health issues, 53.3%of them will buy special cosmetics for pregnant women.
The hair loss is the "face value problem" most concerned about the postpartum mother after the postpartum. The report shows that only 20 % of the post -95 post -95s did not have hair loss. Followed by gaining weight. After the birth of 95, a baby mother generally increased by 10-20 pounds, and the second child increased by 20-30 catties. 70 % of the mother was trying to recover her figure through exercise, diet therapy, medical beauty. At the same time, the post -95s mother's acceptance of medical beauty was high, and 70 % were willing to recover the face value through medical beauty.
Whether it is focusing on their own health, or paying attention to the maintenance of the figure and face value, the preferences and habits of the post -95th treasure mother revealed that the awareness of the new generation of mothers has generally improved.