3 thoughts on “The future development trend of the fitness industry?”
Desiree
Core data in this article: health self -assessment score, number of social sports instructors, the wishes of hiring coach 1. Increasing national health awareness, increased national sports and fitness participation , Overall Chinese citizens have a total of 8.7 points for their health. With the development of economy and society, people began to realize that they are not as good as living. However, the quality of quality of life is based on a healthy body, so citizens are gradually paying attention to the lifestyle of strengthening the body. This fitness has become a new standard for healthy life. Running and iron fitness have become the way of exercise for many young people. According to the "2020 Netizen Fitness Report" released by Momo, 61%of netizens exercise more than 3 times a week, and only 12%of netizens almost do not exercise. 2. Demand and policy planning dual -drive. In 2025, my country's social sports instructor is expected to reach 3.17 million The people's demand for sports fitness is from appreciation to participation, from "want me fitness" I want to work out ", and then go to" I love fitness "and" I will fitness ". Nearly 30 % of the gym members hire coaches to get started with fitness. This part of the members believe that fitness Xiaobaiju has more. They hope to learn basic fitness through professional guidance Knowledge, officially open a journey of life. Nearly half of members want the coach to make their fitness training more effective, more efficient and safer. This part of members usually have clear and clear training purposes, such as fat loss, shaping, rehabilitation, etc. There are also a small number of people who are not very confident in their persistence and consciousness of their own training, and hope that there are coaches to urge and guide. , after years of development in my country's sports industry, as of July 2014, my country already has 1.47 million social sports instructors, which means that there is a social sports instructor per 1,000 people on average. Driven by the guidance and drive of social sports instructors, more and more people are engaged in national fitness activities. The "National Fitness Plan (2021-2025) issued by the State Council" even requires that by 2025, each thousand people have 2.16 social sports instructors, that is, rough calculations, my country's social sports instructor will reach 3.17 million. In addition to the greater demand for guiding coaches, the country is also actively promoting the increase in the number of social sports instructors in my country. In order to comprehensively build a well -off society and promote the basics of socialist modernization, in recent years, my country is committed to comprehensively improving the health quality of the Chinese nation. After years of development of my country's sports industry, my country is gradually forming a virtuous circle: the improvement of full -name health awareness has led to an increase in the demand for fitness professionals. The more people are engaged in the national fitness activities; the potential of the fitness training market in our country has been excavated. -The above data refer to the Foresight Industry Research Institute "China's Fitness Industry Market Prospects and Investment Strategic Planning Analysis Report", "Analysis Report on the Planning of the Prospects of the Development of China's Sports Industry"
Fitness coaches are the "tall" industry. Now the owners of the major gyms or clubs are "financing". The coach's technology first puts one side. It is mainly performance. Will it be sold? As long as your sales performance is enough, how can you do it?
Use several sets of data to analyze the future development trend of the fitness industry: The income growth promotes the expansion of fitness demand The income improvement is the primary prerequisite for the development of fitness demand. The fitness industry in my country is still mainly annual cards, quarterly cards, and private education models. The average cost of fitness members per year is higher. Among them, the price of fitness cards in first -tier cities is usually above 3,000 yuan. Fitness consumption requires high income as support. It data shows that when the per capita GDP is higher than $ 7,000, the public's dynamic spiritual needs will continue to be enriched; in the US dollar, China ’s per capita GDP per capita in 2017 is 8,836 US dollars. At the same time Essence With the continuous improvement of my country's residents' income, more residents are expected to overcome the "income threshold" and have the strength to carry out fitness consumption.
In chart 1: The per capita income growth of residents in my country (unit: yuan) As the consumption is upgraded, the enthusiasm of residents will continue to heat up, and the sports population will continue to expand; the improvement of living standards will increase; And changes in consumer concepts, Chinese urban and rural residents attach more importance to health, especially the physical fitness of young people, and the participation of sports is also increasing. In 2016, my country often participated in physical exercise more than 400 million. In chart 2: In recent years, the number of people who often participate in physical exercise (units: 10,000 people) n in recent years The commercial fitness development is late, and the regional characteristics are obvious n as high -level consumption, which is higher The living standard is the material basis for residents to systematically engage in fitness exercise. On the one hand, consumers can bear expenditures such as fitness equipment, shoes and clothing, club members, and on the other hand, consumers have enough leisure time and shaped consciousness exercise. The development of China's commercial fitness started late, and the fitness movement was gradually sought after by Chinese consumers after the reform and opening up. The development of the commercial fitness industry in China can be divided into the following five stages: Ilvagant chart 3: Briefness of the development process of my country's commercial fitness industry According to statistics, the number of fitness clubs in Hangzhou, Guangzhou, Tianjin and other places has been in recent years. A significant growth has appeared; at the same time, small fitness studios in Shanghai, Beijing, Wuhan and other places account for relatively high. In other areas, the development of the fitness industry is far from mature and there is still a larger market space. In fitness demand needs to be popularized and improved, and the traditional pre -sale model of fitness clubs also has a larger market development space. Even considering the difference in population, the number of gyms in most cities is still at a lower level, and it is difficult to attract experienced coaches. Therefore, the fitness studio as a representative of high -end demand, the proportion is also low.
In chart 4: The increase in the number of fitness club areas (%) Figure 5: Small fitness studio area accounts for (%) policy, capital blessing, my country's fitness club industry We ushered in a broader development space
In statistics, the number of more than 10 fitness warehouse projects that began from July 2017, but the proportion of financing has been high By 80%. "Super Orangutan" and "Fun Run" are the two in the best financing of the fitness warehouse project. Among them, "Super Orangutan" received hundreds of millions of yuan in Series C Investment in December last year; The hourly intelligent fitness brand LIIKING FIT announced the B and C round financing. The B and C's round -leaders are squares and capital. Tongchuang Weiye, Middle Road Capital, Light Speed Venture Capital, etc., the amount is 50 million yuan; Controlling the crowd to lead the investment, and the capital and the speed speed of the capital and the speed of light, a total of 300 million yuan.
In Illness 6: 2014-2020 (unit: trillion yuan) At present, the penetration rate of fitness members in my country is only 1.2%, but in the context of the development of the sports industry, The fitness industry space will be opened. In July 2016, the State General Administration of Sports issued the "Thirteenth Five -Year Plan" of the Sports Industry Development, stating that the total scale of the national sports industry exceeded 135 million yuan in 2014, and the added value of the industry accounted for 0.64%of the total domestic production value. The plan proposes that by 2020, the scale of the sports industry will exceed 3 trillion yuan, and the added value of the industry will account for 1%of the GDP, and it will promote the development of eight key industries such as the competition performance industry, fitness and leisure industry, venue service industry, and sports intermediary industry. In in the future, residents' fitness awareness will be further enhanced, the scale of economic users and fitness groups will continue to expand, and the demand for fitness services and equipment will still have a lot of room for growth. "Jiankang Sports" intelligent gym franchise brand
Core data in this article: health self -assessment score, number of social sports instructors, the wishes of hiring coach
1. Increasing national health awareness, increased national sports and fitness participation
, Overall Chinese citizens have a total of 8.7 points for their health. With the development of economy and society, people began to realize that they are not as good as living. However, the quality of quality of life is based on a healthy body, so citizens are gradually paying attention to the lifestyle of strengthening the body.
This fitness has become a new standard for healthy life. Running and iron fitness have become the way of exercise for many young people. According to the "2020 Netizen Fitness Report" released by Momo, 61%of netizens exercise more than 3 times a week, and only 12%of netizens almost do not exercise.
2. Demand and policy planning dual -drive. In 2025, my country's social sports instructor is expected to reach 3.17 million
The people's demand for sports fitness is from appreciation to participation, from "want me fitness" I want to work out ", and then go to" I love fitness "and" I will fitness ". Nearly 30 % of the gym members hire coaches to get started with fitness. This part of the members believe that fitness Xiaobaiju has more. They hope to learn basic fitness through professional guidance Knowledge, officially open a journey of life. Nearly half of members want the coach to make their fitness training more effective, more efficient and safer. This part of members usually have clear and clear training purposes, such as fat loss, shaping, rehabilitation, etc. There are also a small number of people who are not very confident in their persistence and consciousness of their own training, and hope that there are coaches to urge and guide.
, after years of development in my country's sports industry, as of July 2014, my country already has 1.47 million social sports instructors, which means that there is a social sports instructor per 1,000 people on average. Driven by the guidance and drive of social sports instructors, more and more people are engaged in national fitness activities. The "National Fitness Plan (2021-2025) issued by the State Council" even requires that by 2025, each thousand people have 2.16 social sports instructors, that is, rough calculations, my country's social sports instructor will reach 3.17 million.
In addition to the greater demand for guiding coaches, the country is also actively promoting the increase in the number of social sports instructors in my country. In order to comprehensively build a well -off society and promote the basics of socialist modernization, in recent years, my country is committed to comprehensively improving the health quality of the Chinese nation. After years of development of my country's sports industry, my country is gradually forming a virtuous circle: the improvement of full -name health awareness has led to an increase in the demand for fitness professionals. The more people are engaged in the national fitness activities; the potential of the fitness training market in our country has been excavated.
-The above data refer to the Foresight Industry Research Institute "China's Fitness Industry Market Prospects and Investment Strategic Planning Analysis Report", "Analysis Report on the Planning of the Prospects of the Development of China's Sports Industry"
Fitness coaches are the "tall" industry. Now the owners of the major gyms or clubs are "financing". The coach's technology first puts one side. It is mainly performance. Will it be sold? As long as your sales performance is enough, how can you do it?
Use several sets of data to analyze the future development trend of the fitness industry:
The income growth promotes the expansion of fitness demand
The income improvement is the primary prerequisite for the development of fitness demand.
The fitness industry in my country is still mainly annual cards, quarterly cards, and private education models. The average cost of fitness members per year is higher. Among them, the price of fitness cards in first -tier cities is usually above 3,000 yuan. Fitness consumption requires high income as support.
It data shows that when the per capita GDP is higher than $ 7,000, the public's dynamic spiritual needs will continue to be enriched; in the US dollar, China ’s per capita GDP per capita in 2017 is 8,836 US dollars. At the same time Essence
With the continuous improvement of my country's residents' income, more residents are expected to overcome the "income threshold" and have the strength to carry out fitness consumption.
In chart 1: The per capita income growth of residents in my country (unit: yuan)
As the consumption is upgraded, the enthusiasm of residents will continue to heat up, and the sports population will continue to expand; the improvement of living standards will increase; And changes in consumer concepts, Chinese urban and rural residents attach more importance to health, especially the physical fitness of young people, and the participation of sports is also increasing. In 2016, my country often participated in physical exercise more than 400 million.
In chart 2: In recent years, the number of people who often participate in physical exercise (units: 10,000 people) n in recent years
The commercial fitness development is late, and the regional characteristics are obvious
n as high -level consumption, which is higher The living standard is the material basis for residents to systematically engage in fitness exercise. On the one hand, consumers can bear expenditures such as fitness equipment, shoes and clothing, club members, and on the other hand, consumers have enough leisure time and shaped consciousness exercise. The development of China's commercial fitness started late, and the fitness movement was gradually sought after by Chinese consumers after the reform and opening up. The development of the commercial fitness industry in China can be divided into the following five stages:
Ilvagant chart 3: Briefness of the development process of my country's commercial fitness industry
According to statistics, the number of fitness clubs in Hangzhou, Guangzhou, Tianjin and other places has been in recent years. A significant growth has appeared; at the same time, small fitness studios in Shanghai, Beijing, Wuhan and other places account for relatively high. In other areas, the development of the fitness industry is far from mature and there is still a larger market space.
In fitness demand needs to be popularized and improved, and the traditional pre -sale model of fitness clubs also has a larger market development space. Even considering the difference in population, the number of gyms in most cities is still at a lower level, and it is difficult to attract experienced coaches. Therefore, the fitness studio as a representative of high -end demand, the proportion is also low.
In chart 4: The increase in the number of fitness club areas (%)
Figure 5: Small fitness studio area accounts for (%)
policy, capital blessing, my country's fitness club industry We ushered in a broader development space
In statistics, the number of more than 10 fitness warehouse projects that began from July 2017, but the proportion of financing has been high By 80%. "Super Orangutan" and "Fun Run" are the two in the best financing of the fitness warehouse project. Among them, "Super Orangutan" received hundreds of millions of yuan in Series C Investment in December last year; The hourly intelligent fitness brand LIIKING FIT announced the B and C round financing. The B and C's round -leaders are squares and capital. Tongchuang Weiye, Middle Road Capital, Light Speed Venture Capital, etc., the amount is 50 million yuan; Controlling the crowd to lead the investment, and the capital and the speed speed of the capital and the speed of light, a total of 300 million yuan.
In Illness 6: 2014-2020 (unit: trillion yuan)
At present, the penetration rate of fitness members in my country is only 1.2%, but in the context of the development of the sports industry, The fitness industry space will be opened. In July 2016, the State General Administration of Sports issued the "Thirteenth Five -Year Plan" of the Sports Industry Development, stating that the total scale of the national sports industry exceeded 135 million yuan in 2014, and the added value of the industry accounted for 0.64%of the total domestic production value. The plan proposes that by 2020, the scale of the sports industry will exceed 3 trillion yuan, and the added value of the industry will account for 1%of the GDP, and it will promote the development of eight key industries such as the competition performance industry, fitness and leisure industry, venue service industry, and sports intermediary industry.
In in the future, residents' fitness awareness will be further enhanced, the scale of economic users and fitness groups will continue to expand, and the demand for fitness services and equipment will still have a lot of room for growth.
"Jiankang Sports" intelligent gym franchise brand