kleitz 601 market street wholesale jewelry wilmington de 1920
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kleitz 601 market street wholesale jewelry wilmington de 1920
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wholesale jewelry stamps There were many domestic brands, Metusbon Wei, Senma ... Later, there were multiple clamps such as foreign brands ZARA and HM. A large number of physical stores encountered the cold winter. This women's clothing brand went up against the current and did a good results! In 2016, just one year, it opened thousands of stores, and now it has more than 2,000 stores in the country! Clothes. So, what kind of clothes are Aiyi service?
What -level clothes of Aiyi
Iti clothing belongs to the mid -range brand. Established in 2004, Aiyi is affiliated to Guangdong Aiyi Trading Co., Ltd. It is a young fashionable and personality clothing chain. At the same time, it is also a fashion company that integrates production, sales and after -sales service. The company has three major brands of IEF Aiyi, IEF Aiyi children's clothing, Gutelie.
The clothing characteristics of Aiyi service
Iti clothing brand mainly engaged in European, Japanese and Korean trendy clothing, positioned as young female consumers from 18 to 38 years old. Here, consumers can buy a variety of fashion shoes and hats, clothing, belts, accessories and bags, and show their vitality and self -confidence with variant.
The reason why domestic women's dark horses love the successful clothes
1, cheap group goods model establishment of a solid brand barrier
Idi Yi service, a typical "00", established in 2004, target, target, target The crowd is aimed at young women aged 18-38, mainly to operate trendy clothing such as "Europe, Japan and South Korea", and also operate all kinds of fashion shoes, hats, bags, clothing and accessories.
The company's accumulation after ten years of precipitation.
2016 expansion speed is like a beast, and it is not messenger. The number of stores in a year is as high as 1,000.
In the sorrow of a sang and declining physical store, Aiyi sang all the way.
Today, it has more than 2,000 stores in the country. How does it highlight the siege? What are the tricks behind this?
Speaking of the trick, it has to mention its affordable group goods model Essence
The group of goods, many people may be a little embarrassed when they hear this word.
is actually plain, it is to combine more than two types of clothing categories into a product series and a certain style to shape a unique and distinctive image.
In the past, this is the job of fashion buyers, but in recent years, fashion magazine editors, fashionistas, and clothing store owners have also joined this team to share their own clothing matching experiences, learn matching, show show Match.
Coufei uses the use of consumption to use the brand operation, which will bring many advantages.
? Price of the people
The pricing is a very important element in the brand 4P.
M most of the category of goods brands is almost priced below 200 yuan, and the jacket category rarely exceeds 1,000 yuan.
is no exception. Buying a piece of clothes from domestic and high -end brands in China can almost buy one or even two or three sets of Ai Yi service.
The price is affordable, and the audience of brand radiation is wide. Furthermore, for women, clothes belong to high frequency consumption.
The consumer walks into the store for a try. The style is good and the quality is too good. The key is that the price is not expensive. When you see it, you will buy it.
behind this, the brand seizes the customer's impulse consumption psychology. In other words, it is consumption. Without thinking about decision -making, you will place an order immediately.
? Models and fashion
traditional clothing brands are generally 100-200 models in a quarter.
For merging stores, the wholesale market and factories across the country are its large warehouses. The style is like tap water. It can make thousands of models in a quarter, which can ensure that new models are launched every week.
The speed is comparable to international fast fashion brands such as ZARA.
In addition, the style is fashionable and can keep up with the trend.
The core market of global textiles is the production and processing and manufacturing base of many international brands. The perception of fashion trend information is still at the forefront of the world.
The head of the major wholesale market stalls has natural advantages in capturing and applications of these fashion information.
The target crowd of love is young people. They like to chase fashion trends, have a certain consumption power, and have a strong sense of consumption.
The new speed, many styles and fashionable styles of Aiyi service can continue to bring them a sense of freshness and surprise, enhance brand stickiness. Over time, it has become a loyal fan of the brand.
? Inventory pressure is small
For many physical stores, inventory is a major problem they face.
The traditional brands generally adopt order prediction models, which can easily lead to overdue dilemma.
The inventory of the store's inventory is too much, and it has to be relieved by reducing price reductions.
Conversely, Aiyi does not have to worry about the problem of inventory at all.
This reduction of one -time purchase, increasing the batch of buying, and SKU width. If the sales of clothes are hot, the number of purchases is increased. If the product sales are not good, it will quickly take a discount method.
This, it has improved the inventory rotation efficiency of the store, which also greatly improves the efficiency of the flow of funds.
2. Cut into the second, third and fourth -tier cities to occupy the gold position
It on the location, the strategy of Aiyi service is to seize the second and third and fourth -tier cities. Essence
and choose second -tier and third -tier cities. One is that the crowd there is just in line with the brand's positioning; second, the rent is cheap; the third is that there are no giants to siege, the competition is relatively small, and it is easy to form a strong position.
Coufei's shops are generally selected in prosperous places such as the city center, commercial districts, and mid -to -high -end shopping centers. The flow of people is not low. R n Nowadays, Aiyi Sanking deeply sinks, covering a large -scale coverage of counties and cities. For small towns with low consumption power, this is a good way.
3. Focus on the design of the store image to form differentiated cognition
It in the construction of the store, Aiyi also has a unique set of play.
First of all, the store's area is not large. Therefore, the investment is small and the effectiveness can attract more franchisees to join.
Secondly, pay attention to the image design of the store.
The image of the store is like a person's appearance, and it is the first element of customers to contact the brand.
In the design of the storefront, Aiyi uniformly decorates the wood color, which stands out in a red and red and green store image on the street, which looks atmospheric and upper grade.
The lights at the same time, like a fingertips, attract passers -by to walk into the store, giving customers a certain sense of expectations.
The customer goes in and finds that the style is novel, fashionable, and the price is not expensive, and the service is very detailed and thoughtful. This brings consumers a super -expected shopping experience.
Is when everyone sings the physical store, Aiyi relies on the innovative model to camp step by step, becoming a dark horse in the women's clothing industry in a short period of time.
So the physical store has no death. With the pace of the times, bold innovation can still emit dazzling glory!
The domestic brand Metusbon Wei and Senma ... Afterwards, There are multiple pinch clamps such as foreign brands ZARA and HM, and a large number of physical stores encounter the cold winter. This women's clothing brand went up against the current and did a good results! In 2016, just one year, it opened thousands of stores, and now it has more than 2,000 stores in the country! Clothes. So, what kind of clothes are Aiyi service?
What -level clothes of Aiyi
Iti clothing belongs to the mid -range brand. Established in 2004, Aiyi is affiliated to Guangdong Aiyi Trading Co., Ltd. It is a young fashionable and personality clothing chain. At the same time, it is also a fashion company that integrates production, sales and after -sales service. The company has three major brands of IEF Aiyi, IEF Aiyi children's clothing, Gutelie.
The clothing characteristics of Aiyi service
Iti clothing brand mainly engaged in European, Japanese and Korean trendy clothing, positioned as young female consumers from 18 to 38 years old. Here, consumers can buy a variety of fashion shoes and hats, clothing, belts, accessories and bags, and show their vitality and self -confidence with variant.
The reason why domestic women's dark horses love the successful clothes
1, cheap group goods model establishment of a solid brand barrier
Idi Yi service, a typical "00", established in 2004, target, target, target The crowd is aimed at young women aged 18-38, mainly to operate trendy clothing such as "Europe, Japan and South Korea", and also operate all kinds of fashion shoes, hats, bags, clothing and accessories.
The company's accumulation after ten years of precipitation.
2016 expansion speed is like a beast, and it is not messenger. The number of stores in a year is as high as 1,000.
In the sorrow of a sang and declining physical store, Aiyi sang all the way.
Today, it has more than 2,000 stores in the country. How does it highlight the siege? What are the tricks behind this?
Speaking of the trick, it has to mention its affordable group goods model Essence
The group of goods, many people may be a little embarrassed when they hear this word.
is actually plain, it is to combine more than two types of clothing categories into a product series and a certain style to shape a unique and distinctive image.
In the past, this is the job of fashion buyers, but in recent years, fashion magazine editors, fashionistas, and clothing store owners have also joined this team to share their own clothing matching experiences, learn matching, show show Match.
Coufei uses the use of consumption to use the brand operation, which will bring many advantages.
? Price of the people
The pricing is a very important element in the brand 4P.
M most of the category of goods brands is almost priced below 200 yuan, and the jacket category rarely exceeds 1,000 yuan.
is no exception. Buying a piece of clothes from domestic and high -end brands in China can almost buy one or even two or three sets of Ai Yi service.
The price is affordable, and the audience of brand radiation is wide. Furthermore, for women, clothes belong to high frequency consumption.
The consumer walks into the store for a try. The style is good and the quality is too good. The key is that the price is not expensive. When you see it, you will buy it.
behind this, the brand seizes the customer's impulse consumption psychology. In other words, it is consumption. Without thinking about decision -making, you will place an order immediately.
? Models and fashion
traditional clothing brands are generally 100-200 models in a quarter.
For merging stores, the wholesale market and factories across the country are its large warehouses. The style is like tap water. It can make thousands of models in a quarter, which can ensure that new models are launched every week.
The speed is comparable to international fast fashion brands such as ZARA.
In addition, the style is fashionable and can keep up with the trend.
The core market of global textiles is the production and processing and manufacturing base of many international brands. The perception of fashion trend information is still at the forefront of the world.
The head of the major wholesale market stalls has natural advantages in capturing and applications of these fashion information.
The target crowd of love is young people. They like to chase fashion trends, have a certain consumption power, and have a strong sense of consumption.
The new speed, many styles and fashionable styles of Aiyi service can continue to bring them a sense of freshness and surprise, enhance brand stickiness. Over time, it has become a loyal fan of the brand.
? Inventory pressure is small
For many physical stores, inventory is a major problem they face.
The traditional brands generally adopt order prediction models, which can easily lead to overdue dilemma.
The inventory of the store's inventory is too much, and it has to be relieved by reducing price reductions.
Conversely, Aiyi does not have to worry about the problem of inventory at all.
This reduction of one -time purchase, increasing the batch of buying, and SKU width. If the sales of clothes are hot, the number of purchases is increased. If the product sales are not good, it will quickly take a discount method.
This, it has improved the inventory rotation efficiency of the store, which also greatly improves the efficiency of the flow of funds.
2. Cut into the second, third and fourth -tier cities to occupy the gold position
It on the location, the strategy of Aiyi service is to seize the second and third and fourth -tier cities. Essence
and choose second -tier and third -tier cities. One is that the crowd there is just in line with the brand's positioning; second, the rent is cheap; the third is that there are no giants to siege, the competition is relatively small, and it is easy to form a strong position.
Coufei's shops are generally selected in prosperous places such as the city center, commercial districts, and mid -to -high -end shopping centers. The flow of people is not low. R n Nowadays, Aiyi Sanking deeply sinks, covering a large -scale coverage of counties and cities. For small towns with low consumption power, this is a good way.
3. Focus on the design of the store image to form differentiated cognition
It in the construction of the store, Aiyi also has a unique set of play.
First of all, the store's area is not large. Therefore, the investment is small and the effectiveness can attract more franchisees to join.
Secondly, pay attention to the image design of the store.
The image of the store is like a person's appearance, and it is the first element of customers to contact the brand.
In the design of the storefront, Aiyi uniformly decorates the wood color, which stands out in a red and red and green store image on the street, which looks atmospheric and upper grade.
The lights at the same time, like a fingertips, attract passers -by to walk into the store, giving customers a certain sense of expectations.
The customer goes in and finds that the style is novel, fashionable, and the price is not expensive, and the service is very detailed and thoughtful. This brings consumers a super -expected shopping experience.
Is when everyone sings the physical store, Aiyi relies on the innovative model to camp step by step, becoming a dark horse in the women's clothing industry in a short period of time.
Therefore, the physical store has no death. With the pace of the previous times, bold innovation can still emit dazzling glory!