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where to sell handmade jewelry wholesale The jewelry surnamed Zhou is all over the mainland, eight weeks of ten jewelry? Jewelry jewelry has been loved by the public since ancient times, and the golden boom is even more declining. However, looking at the domestic jewelry industry, many people will have some doubts unexpectedly. The names of the major jewelry brands are the first to make the jewelry white, and it is unclear. Why do most domestic jewelry brands mostly crowned with the surname of "Zhou"? Is it the industry monopoly of the family business of the family business next week? What are the differences between the four famous "Zhou" jewelry brands?
The brand development history of the weekly brand
In the brand's first -word brand, Chow Tai Fook and Zhou Shengsheng can be called long history, and Chow Tai Sheng and Saturdays are a rising star.
"Chow Tai Fook" was originally the "Chow Tai Fook Jinpu" established by Zhou Zhiyuan in Shunde, Guangzhou in 1929. In 1938, under the bombardment of the Japanese machine, Guangzhou fell, and Zhou Zhiyuan moved the golden shop to Macau, and opened the branch to Hong Kong in the next year. In 1943, Zheng Yutong, an apprentice of Jindian, married the boss's daughter Zhou Cuiying and gradually took over the Jinxing business. It was in the hands of Zheng Yutong that Zhou Dafu changed from a small gold shop to a large jewelry brand.
"Zhou Shengsheng" was developed by Zhou Fangpu in 1934. Its brand name comes from the "Book of Changes" "weekly and endless". At the same time, its development process is similar to Zhou Dafu. It was listed on the Hong Kong Stock Exchange in 1973. It is almost 40 years in the morning market than Zhou Dafu.
"The great virtue of the heavens and the earth, said Sheng Sheng", the brand name of "Zhou Dasheng" came from this. The founder Zhou Zongwen is an entrepreneur who grew up in the wave of reform and opening up. In 1988, in the era of the "lower sea entrepreneurial" wave of coastal, he chose to go to the jewelry factory as the director of the factory. After the operation of the jewelry, he gradually planned to promote Zhou Dasheng into the mainland market. In 1999, Zhou Dasheng opened the first counter in mainland China in Wangfujing Department Store in Beijing, which officially landed on the jewelry market in mainland China. In 2009, the "Thousand Store Plan" set off a climax, and by the end of the year, Zhou Dasheng's national chain door point exceeded 1,000. After more than 20 years of development, Zhou Dasheng's chain business continued to expand and became a dark horse for the Chinese jewelry chain brand.
"Saturday Fu" was established in 2004. To a certain extent, through the brand effect created by Chow Tai Fook and Zhou Shengsheng, it has risen rapidly in the five years of its establishment, and even on CCTV in 2012. Such a marketing strategy also quickly caught the public's horizon on Saturday and became a leading enterprise in the gold jewelry industry.
From this, it can be seen that there is actually no relative relationship between the major Zhou surnames, and the four brands have their own development. It is worth mentioning that Zhou Dasheng's market expansion and business expansion capabilities. In just 10 years, Chow Tai Sheng broke through thousands of stores, developed rapidly, and successfully listed in 17 years. From the establishment of the first counter to the listing, Zhou Dasheng only took 18 years, and the development strategy and brand operating advantages were evident.
The four major "Zhou" jewelry brands operating characteristics
In the brand of Zhou, why is the four "Zhou" widely respected and compared? What are their business features each?
"Zhou Dasheng" is a brand that has been successfully listed in 18 years after its establishment. First of all, it has a clear business model and brand positioning. Zhou Dasheng insisted on using diamonds as the main product, and defined Belgium's "constellation Aurora" series as high -end core products, with gold as popular products. The product line is continuously enriched and improved during the operation process. Among them, the high -end core product "constellation aurora" is cut with innovation, creating a 12 -hearted 12 arrow star aesthetics, breaking through the traditional diamond 8 -heart 8 arrow craftsmanship.
Secondly, it has a clear positioning of consumer groups. Zhou Dasheng has the industry's unique scenic style jewelry product system. Based on different styles of groups, it creates an exclusive style for it, matches the needs of consumers in different scenarios, and accurately locks in the main markets of various categories. While product design has the trend trend and fashion sense, it also starts from the application of actual life scenes to create a series of jewelry suitable for all scenes and characters in women's lives, help women establish a bright style, and derive the trend of the trend into daily life. Jewelry wearing a classification guide. While providing consumers with exclusive products, it also gives the product life.
"Chow Tai Fook", as the originator of China's golden jewelry industry, is a comprehensive business enterprise integrating raw materials procurement, production design, and retail services. It has a history of more than 90 years and is the most famous and largest jewelry brand in China. Essence Its main products include peace angel series, Guoyu inheritance series, preference series, etc., are loved by consumers. As the earliest development of the gold jewelry industry, Chow Tai Fook has its own processing venue, thereby reducing the price differences in the circulation link, reducing costs, and using the sales strategy of "one -bid" and "small profit -making" to improve market competitiveness. At the same time, it has also become the world's most trusted golden jewelry manufacturer through cross -bank and transnational methods.
"Zhou Shengsheng" was the first golden jewelry company in Hong Kong in 1973. To this day, it has become a jewelry company that has rigorously governance, diligent service, and high -quality products in Greater China. Zhou Shengsheng focuses on promoting products such as wedding diamond rings and IP cross -border cooperation. Among them, there are many series such as ritual, ribbon, Palace Court Culture, V